Sow ‘n Sow

Sow ’n Sow combines a love of gardening with a flair for design to produce products which delight green thumbs and novice gardeners alike.


Our Gifts of Seeds are designer, eco-friendly gifts which cleverly combine a greeting card with a packet of seeds to form a gift that grows.

We designed our 100% recycled Pop Up Pots so you can easily post an artistic pot with our Gifts of Seeds to complete the useful & waste free gift. 

We create hand crafted Flower Presses which allow flowers, blossoms and fauna to be preserved and become works of art. 

And our large, recycled kraft Gift Tags feature bright botanical illustrations. 

Sow ‘n Sow’s products are entirely designed and made in Australia using environmentally-friendly materials including 100% post consumer waste recycled materials.

Products are stocked in hundreds of boutique gift shops, florists, book stores, nurseries, newsagencies and eco-retailers Australia wide.

We also operate a custom design service for our Gifts of Seeds which are suitable for corporate promotions and special events. Our clients have included the Queensland Government, The City of Sydney, The City of Melbourne, David Jones, The National Gallery of Australia and the Royal Botanic Gardens to name a few.

In 2021 Sow ‘n Sow is celebrating 11 years in business. From a small seed of an idea run out of a spare bedroom in Melbourne, Sow ‘n Sow is now based on the Sunshine Coast in the town of Maleny, Queensland. 

Our Founder 

Sow ‘n Sow was created by Michelle Brady, who in seeking a more creative & flexible career, combined her love for plants and gardens with the dream of running her own business. 

Michelle works closely with the designer and illustrator Daniella Germain who’s stunning illustrations adorn most of our products.  A dedicated team of employees assemble products by hand and dispatch orders from the Sow ‘n Sow studio.

Our Seeds

Our seeds are non-hybrid, open pollinated, non GMO varieties sourced from reputable suppliers both within Australia and abroad. 

Seeds should be stored in a cool, dry place for best long term viability. 

We recommend a shelf life of approximately 2 years for our Gifts of Seeds to ensure good germination rates.  

Sow ‘n Sow and the Environment

Sow ‘n Sow’s Gifts of Seeds & Gift Tags are printed in Australia on 100% post consumer waste recycled card using soy based ink.  The card itself is also produced in Australia, is compostable and recyclable.  

We package our seeds in Australian made recycled paper envelopes, within our beautiful packaging. Our Gifts of Seeds are supplied with a brown kraft envelope for mailing. These are also produced in Australia on 100% recycled paper.

Our Flower Presses are hand crafted in Australia from sustainably sourced FSC certified MDF with recycled cardboard inserts. They are then assembled with care in our Sunshine Coast studio.

Our Pop Up Pots are made of 100% recycled, non toxic, certified carbon neutral polypropylene. The material and the production itself is 100% made in Australia. The packaging is also produced entirely in Australia on 100% recycled sheet.

We believe in the gifting of products which don’t end up in landfill. Our Gifts of Seeds have a purpose, which is to grow into a beautiful flower or herb to be enjoyed for many months after the initial gifting. Watching a seed germinate and slowly grow into a beautiful plant is a wonder and a joy.

Image credits: Marnie Hawson / Country Style / Bauer Media Pty Limited / bauersyndication.com.au