Hello 2014! It’s always nice to do a bit of reflecting in January of what our previous year looked like. 2013 was an exciting year filled with achievements and growth for Sow ‘n Sow, here are a few of the highlights:
Launching our Australian Natives collection
Designed in collaboration with Daniella Germain (who’s stunning illustrations adorn the packaging) our Australian Native collection of Gift of Seeds have been very well received, getting especially popular at Christmas when we sold more of the Natives than we did our original Gift of Seeds collection, which went against the normal trend for more sales of our ‘original‘ collection earlier in the year.
Working with highly regarded companies on custom designs
We delivered vibrant custom designed Gifts of Seeds for the City of Sydney, the Royal Botanic Gardens Sydney, the Australian PlantBank, Audi Australia, Sensology Bacadi Lion and Evolve Development amongst others. We take great pride in delivering top quality, environmentally friendly promotional seed packets to all of our clients.
A growing team
Catalina joined us in March 2013 and helps us with all of our product assembly and order fulfilment. And August joined us in November to help manage the sudden surge in our work load over Christmas. Both Cat and August are now highly valued members of our team.
Some great press
In 2013 our products were featured in Home Beautiful Magazine, Your Backyard, Yen, House and Garden, Country Home Ideas, Artisan, Gardening Australia, Sunday Life and Your Garden to name a few! We are extremely grateful for the exposure.
Our first Christmas Gift of Seeds
In August 2013 we launched our ‘Christmas Greetings’ Billy Buttons Gift of Seeds which was so well received that we ran out of stock in October and had to re-print! We hope there are Billy Button seedlings filling gardens all over Australia at the moment.
100+ stockists
We are thrilled to now have our products stocked in over 100 fabulous retail outlets across Australia including boutique gift shops, florists and eco retailers.
The Big Design Market
Being part of this massive market event held at the Royal Exhibition Building at the busiest time of the year was really exciting for us. It was great to be public facing again as we haven’t done a market in a long while. We met loads of lovely customers, had great chats with like minded creative businesses and the honourable Stephanie Alexander popped by which was a thrill to hear even though I wasn’t there at the time!
Looking forward
2014 is likely to be another big one. A new team member is due to arrive in early March, unfortunately this one is going to need a few years of training before we can put her to work! To coincide with becoming a mother for the first time, we will be launching a Mothers Day Gift of Seeds with Chrysanthemum in the coming weeks, so stay tuned! We are looking forward to celebrating another great year of sowing seeds. Thank you for all your support and interest in 2013!
