A designer, portable plant pot that pops!
Pop Up Pots are something that I have had in mind for many years. It started as an idea to find a way to easily post a pot. One reason our Gifts of Seeds have done well is that they’re a gift that is so easy to post as a letter. I always wondered how I could create a pot that is also able to be posted as a letter to compliment the Gifts of Seeds. I trialled a laser cut flat packed pot at one time but found that it went horribly mouldy when planted with soil, so that idea was binned. Years later I came across an environmentally friendly, flexible material that had me thinking. Surely with a bit of origami and paper science I could create a pot that folds flat but still looks great?
About a million hours of cutting, folding and research followed and eventually a form came together. Then I parked the idea again. With a 6 month old baby on my hips, a 4 year old and a busy little business, the timing just didn’t feel right.
One year later, Daniella our wonderful designer was visiting us in Maleny and she asked me about it, having heard me talk about it before. She said, ‘I think you should just go for it, I think it is a good idea’. Which was the little push I needed to set about making it happen again.
Dany and I did some brainstorming on the designs that could go on the pot and I set about finalising the shape. Then Dany started doing the watercolour artworks and a little while later we had Pop Up Pots in production!
Designing the packaging was next so I spent what felt like another million hours playing around with cardboard and scissors and researching packaging until I had something I felt would justify the product. Daniella helped with the illustration, layout and hand written fonts as usual, and after many late nights and hours of me trying my hardest to be a graphic designer, I got the design done and off to the printers.
We launched Pop Up Pots at Life Instyle and it was received with a lot of interest and lots of orders taken which was a relief! It has been a while since we’ve launched something completely new to the market so I was quite nervous about it. We are very excited that it is now being shipped out to stockists around the country 🙂
Here is the Press Release we put together, which sums up the product quite nicely so I’m just going to leave this here 🙂
Pop Up Pot is a stylish foldable pot ready for planting. Available in two beautiful watercolour designs, this flat-pack planter assembles with a quick pop and a push.
Designed for direct planting or as a pot plant sleeve, this is an exciting addition to the plant lover’s wish list. Pop Up Pot is designed and made in Australia from 100% recycled and carbon neutral polypropylene.
Pop Up Pots feature landscape watercolours by Melbourne artist Daniella Germain. One artwork is inspired by the Glasshouse Mountains, iconic landmarks of Sow ’n Sow’s Maleny-based operations. The second design is inspired by the Victorian coastal landscape, home of the artist.
Sow ‘n Sow’s foundations are firmly rooted in eco friendly, waste-free gifts for garden and plant lovers. The brand’s founder and Creative Director, Michelle Brady says her own burgeoning indoor plant collection was lacking affordable pots to house them.
“I love my indoor plants but I was finding it hard to find stylish and affordable pots to house them in. When I discovered the recycled polypropylene sheet I spent many hours playing with origami to create a pot that folds flat as well as being a design element in my home”.
With online shopping growing year on year, Sow ’n Sow also saw the opportunity to create a product which is simple and cost effective to ship. Pop Up Pots can be inserted into an C5 envelope and posted anywhere in the world for the cost of a letter.
Pop Up Pots will be available from early August online and in boutique gift shops, florists and eco retailers Australia wide with an RRP of $16. Not only are these flat-pack pots a stylish and affordable gift or addition to any home, they are perfect for under $20 Christmas gifts.
AT A POP:
Innovative: A folded pot that assembles instantly. Plant directly or use as a pot sleeve
Ethical: 100% designed and made in Australia
Eco: Made from 100% recycled, waste material
Original: Features original watercolour artworks by artist Daniella Germain
Affordable: $16 per piece, posts in a C5 envelope as a letter
