We are still Open!

Despite a lot of change in the world at the moment, we are still open, still in stock and still shipping orders as usual from our Maleny studio.

If you’d like to reach out and connect with an old friend, a family member, a colleague or a member of your community then we’d love to help you.

We’ve been writing lots of messages along the lines of ‘hang in there buddy’ which is so nice to see. If you know someone who’s finding isolation quite tough, we can help you send them some cheer and something to do.

Don’t forget that shipping, gift wrapping and personal messages are on us, excluding wholesale orders.

Image credits: Marnie Hawson / Country Style / Bauer Media Pty Limited / bauersyndication.com.au

A Gift of Thanks, On Us

In light of the bushfires, we wanted to do something a little different to give back and make a small difference.

Our Gifts of Seeds are the perfect token of appreciation so we decided to use them for exactly that to make a small difference.

Some of the things people are doing are momentous while others may be just a small gesture that made someone’s day. We don’t mind.

Has anyone done something for you or others that you feel deserves a small token of recognition?

Did someone drop a cooked meal on your doorstep when you were struggling to get through the week? Is your friend leading an amazing fundraising effort? Is someone sewing or knitting wildlife pouches in their limited spare time? Or volunteering fearlessly to help in anyway they can? We’d love to send them a Gift of Seeds, on us!

Go to the ‘Gift of Thanks’ page, fill out the details including your message of thanks and we’ll take care of the rest including the postage.

Please spread the word! While we have 200 up for grabs, we want these to go to people who really deserve them and would love your help in finding those people.

Christmas Delivery Dates

STANDARD DELIVERY WITHIN AUSTRALIA (free shipping)
Order by Tuesday Dec 17 if you are in a metro area.

If you are unsure please check with us, or check Australia Post’s delivery times calculator here.

We are based in Maleny on the Sunshine Coast in Queensland, 4552.

STANDARD DELIVERY TO REMOTE LOCATIONS

At this stage you will need to select Express Post and order by Dec 17.
Express post within Australia is a flat rate of $5.

DELIVERY BY EXPRESS POST

Order by midday AEST on Thursday Dec 18, for areas within the express post network.

If you are unsure please check with us, or check Australia Post’s delivery times calculator here.

We are based in Maleny on the Sunshine Coast in Queensland, 4552.

Standard delivery is FREE within Australia. Express post is a flat rate of $5 no matter how big your order is 🙂

WE ARE CLOSED FROM FRIDAY DECEMBER 20 UNTIL JANUARY 13

Happy Silly Season! Michelle, Jess & team Sow ‘n Sow.

Billy Button Flower Press
Flower Press Billy Button

Sow ‘n Sow in Country Style Magazine

I never thought I’d see myself in a stylish magazine but when one of the feature writers, Samantha van Egmond approached me to do a piece for Country Style Magazine I couldn’t turn down the opportunity.

The photographer Marnie Hawson came to our place in terribly bright & challenging conditions and requested the linens. Bonnie had a tantrum and had to be bribed into the most neutral clothes we had as I hadn’t prepared linens and the fluro pink barbie shirt she wanted to wear was clearly not going to work!

The shade of our avocado and lychee trees were the only place the light was workable on a stinking hot day in October 2018. We’d made the studio all pretty for the occasion which in hindsight was probably a mistake, as Marnie taught me that the best pics are natural, un-staged snaps.

I was shocked when Nick agreed to don a linen shirt and walk with me under our pecan trees for the shoot. Apparently he didn’t think he had a choice!

Seeing the story now makes me feel quite giddy and relieved as it’s beautifully written and sums us and the Sow ‘n Sow story up perfectly. Thank you ever so much Country Style Magazine, Samantha van Egmond and Marnie Hawson for inviting us into your beautiful pages.

Here are some of the photographs which adorned the magazine’s pages. It is lovely to hear from customers who discovered us via these pages, for that I’m so very grateful 🙂

Credits: Marnie Hawson / Country Style / Bauer Media Pty Limited / bauersyndication.com.au

Introducing Pop Up Pots!

A designer, portable plant pot that pops!

Pop Up Pots are something that I have had in mind for many years. It started as an idea to find a way to easily post a pot. One reason our Gifts of Seeds have done well is that they’re a gift that is so easy to post as a letter. I always wondered how I could create a pot that is also able to be posted as a letter to compliment the Gifts of Seeds. I trialled a laser cut flat packed pot at one time but found that it went horribly mouldy when planted with soil, so that idea was binned. Years later I came across an environmentally friendly, flexible material that had me thinking. Surely with a bit of origami and paper science I could create a pot that folds flat but still looks great?

About a million hours of cutting, folding and research followed and eventually a form came together. Then I parked the idea again. With a 6 month old baby on my hips, a 4 year old and a busy little business, the timing just didn’t feel right.

One year later, Daniella our wonderful designer was visiting us in Maleny and she asked me about it, having heard me talk about it before.  She said, ‘I think you should just go for it, I think it is a good idea’. Which was the little push I needed to set about making it happen again.

Dany and I did some brainstorming on the designs that could go on the pot and I set about finalising the shape. Then Dany started doing the watercolour artworks and a little while later we had Pop Up Pots in production!

Designing the packaging was next so I spent what felt like another million hours playing around with cardboard and scissors and researching packaging until I had something I felt would justify the product. Daniella helped with the illustration, layout and hand written fonts as usual, and after many late nights and hours of me trying my hardest to be a graphic designer, I got the design done and off to the printers.

We launched Pop Up Pots at Life Instyle and it was received with a lot of interest and lots of orders taken which was a relief! It has been a while since we’ve launched something completely new to the market so I was quite nervous about it. We are very excited that it is now being shipped out to stockists around the country 🙂

Here is the Press Release we put together, which sums up the product quite nicely so I’m just going to leave this here 🙂

Pop Up Pot is a stylish foldable pot ready for planting. Available in two beautiful watercolour designs, this flat-pack planter assembles with a quick pop and a push.

Designed for direct planting or as a pot plant sleeve, this is an exciting addition to the plant lover’s wish list. Pop Up Pot is designed and made in Australia from 100% recycled and carbon neutral polypropylene.

Pop Up Pots feature landscape watercolours by Melbourne artist Daniella Germain. One artwork is inspired by the Glasshouse Mountains, iconic landmarks of Sow ’n Sow’s Maleny-based operations. The second design is inspired by the Victorian coastal landscape, home of the artist. 

Sow ‘n Sow’s foundations are firmly rooted in eco friendly, waste-free gifts for garden and plant lovers. The brand’s founder and Creative Director, Michelle Brady says her own burgeoning indoor plant collection was lacking affordable pots to house them. 

“I love my indoor plants but I was finding it hard to find stylish and affordable pots to house them in. When I discovered the recycled polypropylene sheet I spent many hours playing with origami to create a pot that folds flat as well as being a design element in my home”. 

With online shopping growing year on year, Sow ’n Sow also saw the opportunity to create a product which is simple and cost effective to ship. Pop Up Pots can be inserted into an C5 envelope and posted anywhere in the world for the cost of a letter. 

Pop Up Pots will be available from early August online and in boutique gift shops, florists and eco retailers Australia wide with an RRP of $16. Not only are these flat-pack pots a stylish and affordable gift or addition to any home, they are perfect for under $20 Christmas gifts. 

AT A POP:

Innovative: A folded pot that assembles instantly. Plant directly or use as a pot sleeve

Ethical: 100% designed and made in Australia

Eco: Made from 100% recycled, waste material

Original: Features original watercolour artworks by artist Daniella Germain

Affordable: $16 per piece, posts in a C5 envelope as a letter

Reducing Plastic One Seed Pack at a time

When I started Sow ‘n Sow 9 years ago, being an eco friendly business was at the forefront of my vision. I wanted to produce products in Australia with a low carbon footprint, using recycled materials where possible. Our Gifts of Seeds are printed in Australia on 100% post consumer waste recycled card and we produce everything within Australia. But more recently there has been something that I knew we could do better with.

Back when we started, we used paper envelopes to package our seeds within our Gift of Seeds packaging. They actually came from China, and the quality was less than impressive. The seeds literally slid out through the cracks in the folds of the envelopes! For fine seed like Poppy this was especially problematic, so we switched to little plastic zip lock baggies for poppy seed. With on-going issues with the paper envelopes, we ended up deciding to switch all of our seed types to the little zip lock baggies. I liked how the seed was visible, and also that the package was water proof and re-sealable so you didn’t have to use the seed all in one go.  But this has had me increasingly feeling uneasy. Especially with the plastic bag bans across many of Australia’s states and territories, it seems that everyone is now focused on reducing waste and reducing the use of single use plastics.  Which is so awesome! So those little zip lock baggies were really starting to weigh me down. It was time to switch, but the decision on what to switch to wasn’t an easy one.

We looked at heaps of different options, including getting a machine to package our seeds with. We might still do this down the track, but I wasn’t satisfied with the eco credentials of the packaging available for the machines, and the outlay was going to be significant.

In the end we decided to go back to the paper envelopes, but this time we’re having them produced locally in Australia by a family run envelope manufacture. This factory is literally located behind the business owners home, and they make beautiful, high quality envelopes. The cost? It is literally 10 times more than we were paying for the plastic zip lock bags. But it’s a cost that we are willing to wear in a bid to be more eco friendly.

So going forward you may start to notice the seeds within the Gift of Seed packaging in a lovely white recycled paper envelope. This won’t happen over night as many of our stockists will have stock that still have the Plastic Zip locks within them. But all newly packed Gifts of Seeds from today will be packed with these lovely recycled, Australian made paper envelopes. We are sure the dolphins will appreciate our small step in the right direction 🙂

About us & how it all began

We are now 9 years into Sow ‘n Sow’s life and what an adventure it has been. I realised that there may be many new members in our community that do not know me and I wanted to introduce myself as well as explaining why and how Sow ‘n Sow came to be.

First of all, hi! I’m Michelle, and I live in the Sunshine Coast Hinterland town of Maleny with my partner Nick, our 2 young daughters, fur baby Maude some chickens and a hive of bees.

Sow ‘n Sow is my little business, started back in 2010 which keeps all the cogs turning in our life. We currently run the business from an old shed that has been converted into our studio. Garage doors were swapped for sliding doors and a new floor, roof and wall lining transformed it into a beautiful light filled space overlooking the garden.

Sow ‘n Sow is run by myself and Jess who’s my main wonderful employee! Jess does most of the day to day running of the business now which allows me to juggle being a mum whilst also focusing on new product development, marketing and dreaming up awesome ideas for my garden! We employ other casuals as needed including Jordan who puts together most of the seed packages and Flower Presses, and Louise who steps in when we need another set of hands to get through the day or the week. Nick is chief of payroll & book keeping amongst other things!

The Sow ‘n Sow team, from left Jess, Nick, Jordan, Michelle, Freya and Louise.

Our main line of products is our Gifts of Seeds – a greeting card and gift that grows in one beautiful package. We started with just 2 Gift of Seeds varieties back in 2010. We now have 26 seed packet designs and more on the design table at the moment.

In 2014 we added one Australian made, hand crafted Flower Press to our collection and we now have 4 styles including our gorgeous mini Flower Presses.

We sell bright recycled kraft gift tags which have the illustrations from our seed packets and compliment our range of gifts.

And we distribute a few other products that relate to plants and gardening, such as our Plant Animals which are sourced from the UK that clip on to your plants which are very cute!

Our core business is wholesale sales into Gift Shops, Eco Retailers, Book stores, Nurseries and Florists. We sell directly to customers through our website and phone, and we have a custom design service where our Gifts of Seeds can be fully customised for corporate promotions and special events. Over the past 9 years we’ve done custom designs for some amazing clients including the City of Sydney, Stephanie Alexander, Blackmores and Audi Australia to name a few.

We’ve always strived to be an eco friendly business, producing products using sustainable materials and producing a minimal amount of waste. Our Gifts of Seeds are printed in Australia on 100% post consumer waste recycled card. The production of our products is all based in Australia, even the envelopes provided with our Gifts of Seeds and the plant labels enclosed are made in Australia.

How did Sow ‘n Sow come about?

The initial inspiration came from the fact that I wanted to be in control of my life, not being restricted by the standard 9-5 work life. I started working full time when I was 20 years old, working for Channel Nine in Brisbane and then the ABC, before moving to London and working in branding and advertising for a few years. I enjoyed my career but I wanted to be in control of my daily movements. I knew I wanted to have kids so I set about creating a life where I could have an income as well as complete flexibility day to day.

Initially it was hard to come up with a business concept – there are so many beautiful products that it seemed overwhelming to come up with something original and with purpose! I have always been creatively driven and have a passion for design. When living in England I found comfort in the small green courtyard we had outside our bedroom and began buying flowers and plants to fill it with. This is where my passion for gardening really began. There I discovered the joy of watching a seed grow into a plant and I found that truly amazing and very fulfilling.

Nick and I moved to Melbourne where the gardening interest grew in our little Northcote courtyard. I began gifting my friends packets of seeds as gifts to share my own joy of gardening and by this point I had been trying to develop a business concept for some time. When I realised that they were all loving the seeds I thought there could be a business concept there. I sat on the idea for a while then dismissed it as being silly, mainly because I’m not a graphic designer and also because I was afraid that it wouldn’t work.

A while later I came back to the idea and decided to just give it a go anyway, resigning to the fact that if it failed I’d surely learn something along the way and at least my desires to do something would be fulfilled for the time being. I literally knew very little about gardening, hardly anything about seeds and absolutely NOTHING about the gift and homewares industry. But I did know a fair bit about design & printing having worked in creative advertising agencies for a few years. So I teamed up with a friend, Rochelle Sanko who’s design work I admired, and her business partner Jodi Shepherd and together we produced the first 2 Gift of Seeds designs – Basil and Sunflower. I had these printed then started dropping samples into gift shops around Melbourne and that way found my first few stockists. These old designs had to be hand glued and each packet required the application of 3 labels, so they were very labour intensive! We ended up with 6 varieties in the original range of seed gifts.

Working with Rochelle and Jodi on the first Gift of Seeds design

 One of the first Gift of Seed designs we produced ‘My Basil’.


Forget-me-not in the first design style we took to market 

With help from my sister Madeleine, I did my first trade show in Melbourne where were took about 30 orders – which at the time felt huge! With a growing list of stockists and some experience in the industry I felt that the product needed some impovements, so I put an advertisement out for a designer and that’s how I met the designer and illustrator Daniella Germain.  I loved her work, especially her beautiful cook books published by Hardy Grant. Daniella and I started working together on a big redesign of the Gifts of Seeds which we launched a few months later. That was back in 2012 and we’re still selling those exact designs today. We still work closely with Daniella and she’s become a dear friend too.

Michelle & Daniella with son Henry visiting the studio in 2016.

A lot has happened since 2012 of course but that’s enough for one post…
If you’ve come this far and have any questions at all, don’t hesitate to hit me up! I can be contacted by email on info@sownsow.com.au or send me a DM on instagram 🙂

Seed Packs for Healthier Happier

One of our biggest projects in 2018 was producing a whopping number of these seed packets for the Queensland Government’s Healthier Happier campaign.

The custom designed Gifts of Seeds form part of a Kitchen Garden Pack which include an instructions booklet, gardening tips and tasty suggestions.

We produced five seed packets for each pack including Lettuce, Cherry Tomato, Basil, Spring Onion and Carrots which were available free to Queensland residents!
This was our second time producing packets for this campaign and a fab opportunity for our small business which creates employment for locals in our hinterland town. We also love being a part of a campaign which encourages growing your own veggies 🙂

Seeds ‘n Greetings, A Gift of Seeds

New for Christmas is our Australian summer inspired Gift of Seeds
for wishing with a little Aussie humour, ‘Seeds ‘n Greetings’!

Containing a mix of seeds to create stunning summer bouquets,
with easy to grow white Cosmos, red Zinnia and
fragrant Dill as a useful and beautiful filler.

Australian made and designed, printed on 100% post consumer waste
recycled card and hand packed in our Sunshine Coast studio.

Available to order now alongside our other Christmas themed Gifts of Seeds,
our year round floral and edible seeds, our Australian made Flower Presses, 100% recycled Gift Tags, and our other gifts!

 

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