Seeds ‘n Greetings, A Gift of Seeds

New for Christmas is our Australian summer inspired Gift of Seeds
for wishing with a little Aussie humour, ‘Seeds ‘n Greetings’!

Containing a mix of seeds to create stunning summer bouquets,
with easy to grow white Cosmos, red Zinnia and
fragrant Dill as a useful and beautiful filler.

Australian made and designed, printed on 100% post consumer waste
recycled card and hand packed in our Sunshine Coast studio.

Available to order now alongside our other Christmas themed Gifts of Seeds,
our year round floral and edible seeds, our Australian made Flower Presses, 100% recycled Gift Tags, and our other gifts!

 

 

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It has been a busy year so far and things just got busier. Last Thursday the 13th of August we moved our studio from Fitzroy North to Castlemaine.

It was a little sad leaving the wonderful artist studios that we had been a part of for nearly 3 years, but also super exciting to be moving to our new home in the wonderful Wollen Mill opposite the Botanic Gardens in Castlemaine.

We now have a lovely north facing window and we are neighbours to Earth Garden Magazine, the wonderful new Austrian inspired ‘Das Kaffeehaus’ cafe and coffee roastery by Coffee Basics , Boomtown Winemakers and lots of other Castlemaine based businesses.

Just a couple of weeks prior to our move we exhibited at the boutique trade event Life Instyle for the first time in around 4 years. It was wonderful to take orders for new stockists all over Australia, and to see the familiar and friendly faces of our existing stockists. We were completely overwhelmed by the response and the number of orders we received.

We are now frantically hiring new staff to help us in our new studio, as well as trying to keep on top of all of the orders. Please do bear with us if we don’t get back to you as quickly as we normally would.

We set up online wholesale ordering a few months ago which is up and running now. We introduced a new wall hung display stand, and we have new designs for our boxed Gift of Seed sets which I’m yet to photograph and add to the webshop so they are coming soon. And we gave our Flower Press a lovely little calico bag with matching gift tags!

I have left the best part for last, our beautiful new Gifts of Seeds which join our Australian Native collection, Swan River Daisy and Billy Buttons. The photos above were created by the stylist Emma Duckworth. We couldn’t be happier with these beautiful shots as well as the new designs which bear the stunning illustration of Daniella Germain as always.

The Natives

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While the Australian Native collection has been available for a few months, I thought it was about time I wrote a little about them.

Since launching Sow ‘n Sow about three years ago, the question of native seeds has been asked many times. So late last year I decided to create the Australian Native Gifts of Seeds.

Together with designer and illustrator Daniella Germain, we developed a new look and feel for this collection which was inspired by botanical illustrations and an overall earthier aesthetic.

Picking the seed types was the most difficult task, finding seeds which are easy to grow, long lasting while being well known certainly wasn’t easy. As we had tourism in mind, I couldn’t go past Golden Wattle, Australia’s floral emblem. Everlasting daisies were chosen as they’re so pretty and much loved, Kangaroo Paw because it is such an iconic and unique native plant and Australian Native Wisteria because it produces a stunning purple flower and is easy to grow from seed.

The photos below document the development of the collection, Daniella getting started on the Kangaroo Paw illustration, the original Golden Wattle illustration which is my favourite, and Marcel our photographer perfecting the seed arrangement for the product photo shoot.

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Custom designed Gifts of Seeds for the Royal Botanic Gardens, Sydney

The Royal Botanic Gardens (RBG) in Sydney is one of the most well-known gardens in Australia and as such we were honoured and thrilled to create a custom designed RBG Gift of Seeds. The packets are currently being placed in hotel rooms at the Four Season Hotel (Sydney) as an innovative way for guests to support the Gardens and in doing so, help to protect Australian plant species in threatened habitats.

Paper Daisies were chosen as they are one of the most popular features at the Gardens in Spring and are easy to grow from seed. The design of the packets was created with Karen Rinkel, the Garden’s graphic designer, who applied a vintage botanical illustration of the paper daisies (Rhodanthe chlorocephala subsp. rosea ‘Rosy Everlasting’) combined with the layout and a few elements from our retail packets.

The Royal Botanic Gardens raise half of their funding independently which contributes to maintaining the gardens, conservation and heritage projects, science, research, education and outreach. If you would like to show your support for the gardens by purchasing one of these lovely packets, pop over to the Gardens Shop.

Greening Laneway Festival with wheat grass

Here are some snaps of the Wheat Grass trays I created for St Jerome’s Laneway Festival in Melbourne. These went into the artist’s area as table centre pieces. The venue is the Footscray Community Arts Centre, a fabulous modern art gallery space. The simple, lush green trays looked great against the white walls and funky furniture.

Creative Theming for Big Day Out Melbourne

Last week was an odd one, we threw ourselves into a last minute creative theming job for Big Day Out’s Wine Bar. Check out our “nest” and pallet creations which came together in 36 degree heat. Thanks so much to Imm, Caja, Mike & Bish for all your help, you’re the best, couldn’t have done it without you!


Project Time

It’s been a year and a half since my sister Maddie and I threw ourselves head first into a massive creative theming project for South Bank in Brisbane (see here and here and here). I’m excited to say that I’m now back in the creative theming driving seat, this time dressing a bar in an ‘organic’ way for Big Day Out Melbourne. The above image is a mood board that sort of captures what I’ll be creating between now and this coming Friday. Wish me luck!

Studio inspiration

We have just moved into a wonderful, light filled studio in Fitzroy North and I’m dreaming up ways to transform the space into a plant-filled oasis. Like any professional procrastinator, I turned to pinterest to while away a few short hours and here’s some of the highlights.

Studio neighbour Lauren McIvor wants a swing.

How about a plant swing?!

I need to find a fiddle leaf fig!

Moss Graffiti by Anna Garforth

Anna Garthforth is an installation artist known for her incredible typographic moss installations. Her ‘Grow’ moss typography is a pinterest/ blogging world favourite – I’m sure many have seen that one before (pictured below). I contacted Anna to ask her permission to post photos from her website and she kindly sent me these photos of a more recent moss installation. Part of the London Festival of Architecture, the ‘King’s Cross Picnic’  was created for people to enjoy at a neglected space in King’s Cross. The moss creation was installed on a railway wall and provided a backdrop to the picnic. Images of the picnic in full swing can be seen here! I have included a few pics of Anna’s other great works below, but more can be found on her website here. She also has a cool blog!

Prices are displayed as RRP. Wholesale pricing applies once the min qty (4) per item is in your cart. Please note, the minimum opening order is $200 ex GST and freight. Dismiss

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