Pop Up Pots are something that I have had in mind for many years. It started as an idea to find a way to easily post a pot. One reason our Gifts of Seeds have done well is that they’re a gift that is so easy to post as a letter. I always wondered how I could create a pot that is also able to be posted as a letter to compliment the Gifts of Seeds. I trialled a laser cut flat packed pot at one time but found that it went horribly mouldy when planted with soil, so that idea was binned. Years later I came across an environmentally friendly, flexible material that had me thinking. Surely with a bit of origami and paper science I could create a pot that folds flat but still looks great?
About a million hours of cutting, folding and research followed and eventually a form came together. Then I parked the idea again. With a 6 month old baby on my hips, a 4 year old and a busy little business, the timing just didn’t feel right.
One year later, Daniella our wonderful designer was visiting us in Maleny and she asked me about it, having heard me talk about it before. She said, ‘I think you should just go for it, I think it is a good idea’. Which was the little push I needed to set about making it happen again.
Dany and I did some brainstorming on the designs that could go on the pot and I set about finalising the shape. Then Dany started doing the watercolour artworks and a little while later we had Pop Up Pots in production!
Designing the packaging was next so I spent what felt like another million hours playing around with cardboard and scissors and researching packaging until I had something I felt would justify the product. Daniella helped with the illustration, layout and hand written fonts as usual, and after many late nights and hours of me trying my hardest to be a graphic designer, I got the design done and off to the printers.
We launched Pop Up Pots at Life Instyle and it was received with a lot of interest and lots of orders taken which was a relief! It has been a while since we’ve launched something completely new to the market so I was quite nervous about it. We are very excited that it is now being shipped out to stockists around the country 🙂
Here is the Press Release we put together, which sums up the product quite nicely so I’m just going to leave this here 🙂
Pop Up Pot is a stylish foldable pot ready for planting. Available in two beautiful watercolour designs, this flat-pack planter assembles with a quick pop and a push.
Designed for direct planting or as a pot plant sleeve, this is an exciting addition to the plant lover’s wish list. Pop Up Pot is designed and made in Australia from 100% recycled and carbon neutral polypropylene.
Pop Up Pots feature landscape watercolours by Melbourne artist Daniella Germain. One artwork is inspired by the Glasshouse Mountains, iconic landmarks of Sow ’n Sow’s Maleny-based operations. The second design is inspired by the Victorian coastal landscape, home of the artist.
Sow ‘n Sow’s foundations are firmly rooted in eco friendly, waste-free gifts for garden and plant lovers. The brand’s founder and Creative Director, Michelle Brady says her own burgeoning indoor plant collection was lacking affordable pots to house them.
“I love my indoor plants but I was finding it hard to find stylish and affordable pots to house them in. When I discovered the recycled polypropylene sheet I spent many hours playing with origami to create a pot that folds flat as well as being a design element in my home”.
With online shopping growing year on year, Sow ’n Sow also saw the opportunity to create a product which is simple and cost effective to ship. Pop Up Pots can be inserted into an C5 envelope and posted anywhere in the world for the cost of a letter.
Pop Up Pots will be available from early August online and in boutique gift shops, florists and eco retailers Australia wide with an RRP of $16. Not only are these flat-pack pots a stylish and affordable gift or addition to any home, they are perfect for under $20 Christmas gifts.
AT A POP:
Innovative: A folded pot that assembles instantly. Plant directly or use as a pot sleeve
Ethical: 100% designed and made in Australia
Eco: Made from 100% recycled, waste material
Original: Features original watercolour artworks by artist Daniella Germain
Affordable: $16 per piece, posts in a C5 envelope as a letter
My sister Madeleine Brady came to hang out at the Sow ‘n Sow studio late last year and while there she tidied up the place and took some photos, lucky me! Maddie is an artist and works for Olsen Irwin gallery in Sydney. She manages and curates Olsen Irwin Works on Paper, Small Paintings and Sculpture and also writes the articles on their blog. Sweet job Mads! Her own blog is also quite a treat.
Exploring nature and physical life, Mathilde is interested in the cyclic metamorphoses that transform organic matter, whether vegetable, animal or human. Another incredible example of living artworks which I find incredibly powerful!
Here’s a cool little rooftop garden created by Melbourne designer Ben Osborn-Macpherson. Ben always wanted a rooftop garden but only has a 1x3m balcony, so he made this mini version out of one of his stencils. It looks great doesn’t it! Mainly I think because the stencil is really good, so you have a great piece of artwork combined with some growing, a winning formula if you ask me! Ben, could we sell these in our webshop please? Lets talk! More of Ben’s stencils are featured below – I assume they’re all old Melbourne buildings Ben?
Patrick weaves tree saplings into incredible structures and he’s made over 200 massive site specific installations all over the world since the 80’s. This amazing man even lives in a handmade house made from old barn timber, fallen trees and rocks in North Carolina USA.
Na Hale ‘Eo Waiawi, 2003. The Contemporary Art Museum, Honolulu, HI. Photo Credit: Paul Kodama Sortie de Cave/ Free At Last, 2008. Jardin des Arts, Chateaubourg, France. Photo Credit: Charles Crie Childhood Dreams, 2007. Desert Botanic Gardens, Phoenix, AZ. Photo Credit: Adam Rodriguez Childhood Dreams, 2007. Desert Botanic Gardens, Phoenix, AZ. Photo Credit: Adam Rodriguez Closer Ties, 2006. Scottish Basketmakers Circle, Dingwall, Scotland. Photo Credit: Fin Macrae Call of the Wild, 2002. Museum of Glass: International Center for Contemporary Art, Tacoma, WA.
Photo Credit: Duncan Price
Trail Heads, 2005. North Carolina Museum of Art, Raleigh, NC. Photo Credit: Courtesy of the North Carolina Museum of Art Patarick Dougherty at Max Azria Melrose Avenue Boutique, Los Angeles, CA. Photo Credit: David C. Calicchio
I discovered Angus & Celeste at Life Instyle and was gob smacked by their gorgeous vases and hanging planters. I’m not usually into porcelain objects or vases, but these really caught my attention. They are artistic and timeless with unique botanical illustrations that have a distinctly Australian feel. I also love the choice of plants they use for styling, such as the string of pearls hanging from the planters! The duo behind the products is Keir and Asha, a Melbourne couple who met while studying Fine Arts at RMIT. They have free shipping through their online shop if anyone wants to buy me some lovelies for christmas!
My list of favourite artists is growing and I am really excited to have discovered the work of Sydney based Janet Laurence.
She has an impressive list of exhibitions behind her including a fascinating installation at the 2010 Sydney Biennale ‘Waiting, A Medicinal Garden for Ailing Plants’ which is featured in many of the pictures above. The work consists of a transparent mesh structure echoing a botanical glasshouse with medicinal glass vessels containing various plants, fluids and solids.
“Janet Laurence’s work echoes architecture while retaining organic qualities and a sense of instability and transience. Her work occupies the liminal zones or meeting places of art, science, imagination and memory.”
I’ll be keeping an eye on Janet and I have my fingers and toes crossed for a local exhibition soon!
Since being back in Melbourne we have continued working at a million miles per hour with Life Instyle which started just 2 days after we arrived home. It was wonderful being there in the beautiful old Royal Exhibition Building and we met lots of wonderful people including a lot of new stockists and the very creative businesses beside us including Maud ‘n Lill Organic Cotton Toys, Babushka Baby and Love Luck and Wonder.
We’ve still found a little time to seek out nature in art and design. I have just discovered this very cool work by Mona Hatoum called Hanging Garden (2008), 770 jute sacks filled with grass seeds. If only the out-of-control grass in my front garden could look as stylish!
As part of our creative theming for South Bank’s Regional Flavours event, Sow ‘n Sow created hanging installations for the beautiful bougainvillea Arbour. Colourful, edible planters made out of hessian hang in 4 different sections of the Arbour alongside hanging herbs.
Sow 'n Sow A Gift of Seeds ~ beautiful, eco friendly greetings to grow. Australian made Flower Presses. Available online & at stockists Australia wide.🌱🌸
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Please note, the minimum quantity per item is 4 except for Flower Presses, 2. Minimum opening order is $200 ex GST and freight. Dismiss